Strategy For Search Engine
SurfNet has a team of search engine
optimization professionals dedicated to:
Improving dramatically the outcomes of our clients’ SEO
Developing custom solutions to meet clients’ business
Staying current on the most up-to-date, ethical search
engine optimization techniques
Integrating the SEO solutions seamlessly into the overall
marketing plan of a business
Providing top-notch campaign management and critical
insights via the latest search marketing
Providing Transparency and Achieving a Real Return on
Many search engine optimization firms or consultants claim to
guarantee rankings, do not explain the process, and avoid accountability. Sustainable, successful
SEO commands a delicate balance of strategic insight, proper utilization of cutting-edge technology
for tracking and measurement, flawless tactical execution, and constant refinement.
Sustainable, positive results from search engine optimization are an output of regular reassessment
of a brand’s online and offline marketing environment. Critical SEO elements need repeated
recalibration due to new marketing initiatives, changing search engine algorithms, and
Critical components to achieving positive ROI from search engine optimization
Planning for Optimal Returns
Before any SEO campaign launches, the focus must be on
researching one’s consumers, industry, and brand.
Due diligence and proper planning, including utilizing competitive intelligence, help pave the way
for building a powerful, custom roadmap and for smooth campaign execution, ultimately enabling a
brand to hold a competitive advantage.
The planning process should include taking advantage of the
web’s transparency. This commitment requires access to leading competitive intelligence tools such
as Hitwise, Compete, and Nielsen.
These leading tools provide unparalleled insights into competitors’ web strategies, market
opportunities, and customer behavior. This intelligence also provides access to potential keywords
that become a catalyst to developing a segmentation strategy.
Segmentation has proven to be a critical success factor in developing strategies that increase
traffic and conversion rate, leading to optimal returns.
Authority to the Search Engines
In order to demonstrate to the search engines that a website
is an authority for any given topic, industry, or keyword, that website must prove it can satisfy
the intent of a consumer’s search queries.
Brands desiring to take advantage of the bottom line benefits of organic traffic need a
sophisticated internet marketing partner that has experience far beyond the basic elements of
search engine optimization. This involves smoothly coordinating various layers contributing to a
brand’s online authority, incorporating techniques such as latent semantic indexing, and
integrating a brand’s social presence andpublic relations activities.
By communicating authority to the search engines, marketers gain visibility.
When the proper search marketing technology with advanced
tracking and reporting is implemented, brands can determine which SEO initiatives provide the
greatest value, how those initiatives intertwine with other marketing activities like paid search,
and what revenue is derived from an SEO investment.
Web marketing initiatives including SEO have the inherent advantage of being highly accountable.
This is fully embraced through SurfNet’s methodology. Our search
marketing technology is utilized to track every detail of each of our clients’
If you would
like to learn more about SurfNet's SEO Consulting
please contact us by filling our Request More Information
Form or call us at 1-888-704-7773.
A member of our team will be happy to answer any
questions you may have.