Pay Per Click
Turning Clicks Into
Pay Per Click (PPC) Advertising is the
sponsored results that appear above or beside regular search results. Signing
up for our PPC management service assures that you will appear in results for
searches on specific keyphrases. The networks that we usually recommend are
Google AdWords, Yahoo SM, MSN AdCenter, and
determine a monthly budget based on your keyphrase
choices. This amount is flexible and can be adjusted from one month to the
Pay per click
advertising advantages over organic search results:
Traffic - Pay per click advertising can provide instant
traffic to your website. After you set up your account, you see the
Flexibility - Pay per click advertising offers you
greater control and flexibility than regular search engines. As an
advertiser, you have complete control over how much you are willing to
pay for increased traffic.
Having the Right
One of the most common discoveries in the online marketing
audits we conduct specifically for pay per click advertising is a flawed foundation. A
paid search advertiser won’t achieve ROI success or increase
market share if its campaigns are built on a shaky foundation. No different than a house,
without the proper paid search foundation supporting all media
investments and optimization efforts, little can be achieved.
Marketing Where it
Savvy online advertisers have moved beyond looking only at
last click attribution to determine where marketing dollars will be most effective. The
web’s transparency allows advanced tracking technology to aid the
process of proper attribution. SurfNet helps clients understand how
to properly assign value to the elements in a paid search
campaign. With proper attribution, budgets are allocated more effectively.
This can lead not only to increases in sales but lower cost-per-acquisition (CPA) or cost-per-lead (CPL).
Online marketer's desiring to win in the paid search arena
must be equipped with advanced tools and technology for research, tracking, analytics,
and competitive intelligence. Being able to garner and drill down
to the most granular data fosters a company’s competitive advantage.
Detailed data enables paid search managers to manage
campaigns efficiently and optimize efforts with precision. This granularity also provides rich
insights used in web analytics; insights gained are then used to
chart new strategies for increasing ROI and marketing share. Marketing intelligence
uncovers competitors’ online marketing weaknesses including those
in PPC advertising.
This provides opportunities for others to tap opportunities for building
Small or Large
Our team of search specialists have created many innovative
campaign strategies for all types of budgets.
We have a solid track record of helping clients increase share and penetrate new markets with pay per click advertising.
SurfNet works closely with the search engines to provide clients
with innovative paid search strategies and continuously improving
Our team has the skills, experience, sophistication, and technology to help grow
a brand online.
If you would
like to learn more about SurfNet's Pay Per Click
please contact us by filling our Request More Information
Form or call us at 1-888-704-7773.
A member of our team will be happy to answer any
questions you may have.