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Internet Strategy

eCommerce

Web Development

Custom Programming

Cloud Computing 

IT Services

SEO

Social Media Marketing

Pay Per Click

Display Advertising

Request Info


Pay Per Click Marketing

Turning Clicks Into Revenue

Pay Per Click (PPC) Advertising is the sponsored results that appear above or beside regular search results. Signing up for our PPC management service assures that you will appear in results for searches on specific keyphrases. The networks that we usually recommend are Google AdWords, Yahoo SM, MSN AdCenter, and Facebook advertising.

Together, we determine a monthly budget based on your keyphrase choices. This amount is flexible and can be adjusted from one month to the next.

Pay per click advertising advantages over organic search results:

Instant Traffic - Pay per click advertising can provide instant traffic to your website. After you set up your account, you see the results immediately.

Control & Flexibility - Pay per click advertising offers you greater control and flexibility than regular search engines. As an advertiser, you have complete control over how much you are willing to pay for increased traffic.

Pay Per Click Marketing


Having the Right Foundation

One of the most common discoveries in the online marketing audits we conduct specifically for pay per click advertising is a flawed foundation. A paid search advertiser won’t achieve ROI success or increase market share if its campaigns are built on a shaky foundation. No different than a house, without the proper paid search foundation supporting all media investments and optimization efforts, little can be achieved.

Marketing Where it Counts

Savvy online advertisers have moved beyond looking only at last click attribution to determine where marketing dollars will be most effective. The web’s transparency allows advanced tracking technology to aid the process of proper attribution. SurfNet helps clients understand how to properly assign value to the elements in a paid search campaign. With proper attribution, budgets are allocated more effectively.

This can lead not only to increases in sales but
 lower cost-per-acquisition (CPA) or cost-per-lead (CPL).

Technology Arsenal

Online marketer's desiring to win in the paid search arena must be equipped with advanced tools and technology for research, tracking, analytics, and competitive intelligence. Being able to garner and drill down to the most granular data fosters a company’s competitive advantage.

Detailed data enables paid search managers to manage campaigns efficiently and optimize efforts with precision. This granularity also provides rich insights used in web analytics; insights gained are then used to chart new strategies for increasing ROI and marketing share. Marketing intelligence uncovers competitors’ online marketing weaknesses including those in PPC advertising.

This provides opportunities for others to tap opportunities for building their
 business.

Small or Large Businesses

Our team of search specialists have created many innovative campaign strategies for all types of budgets.

We have a solid track record of helping clients
 increase share and penetrate new markets with pay per click advertising. SurfNet works closely with the search engines to provide clients with innovative paid search strategies and continuously improving campaign performance.

Our team has the skills, experience, sophistication, and technology to help grow a
 brand online.

Contact Us Today!

If you would like to learn more about SurfNet's Pay Per Click Consulting Services,
please contact us by filling
 
our Request More Information Form or call us at 1-888-704-7773.

A member of our team will be happy to answer any questions you may have.